Talks to Watch

Propaganda Games: Sesame Credit - The True Danger of Gamification - Extra Credits

2M views · Dec 16, 2015 · 7:39 · 7 HN recommenders · 20 mentions · discussed 2015–2018

An Extra Credits episode on China's Sesame Credit, which gamifies obedient citizenship through a social score. It covers how the system rewards conformity and pressures people through their friends' behavior.

Why Hacker News points people here: HN commenters use it as a short, accessible primer on social credit and surveillance-driven gamification, linking it in many privacy and China threads.

“It's 7.5 minutes long, and well worth the watch”HN comment, 2017

What Hacker News said 20

Recommendspdkl95Dec 2015

Explains how Sesame Credit turns friends against each other.

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> anti-free-basics mindset Ahh, the usual attempt to create factions. > Facebook isn't stopping anyone from providing internet access anywhere. The very idea of "free basics" is about normalizing the idea that Facebook can prevent who people can access. Yes, other providers already exist (removing any need for "free basics"), which is why Facebook is abusing their position as a social network to manipulate people into supporting their plan. They can do this because being a gatekeeper of social interaction is one of the most powerful political tools known to man. > And they certainly don't gain this power by providing free basics. If you read any of the other threads on this topic, you will find examples Facebook's tactics such as lying to users saying their friends support "free basics". That is their existing power as a social gatekeeper. The entire point of this new plan is to extend their gatekeeper position into one of the largest untapped markets on the planet. Without even considering how this position would allow Facebook to monopolize the market, their power as a gatekeeper to monitor social interaction (why do you think they MitM encryption?) and manipulate public opinion is so powerful it should be seen as a threat to national sovereignty . You probably think this is hyperbole, but I'm deadly serious. As I mentioned in a previous thread, the end game of this power to use friends against each other already exists in China under the name Sesame Credit. I recommend wat

in “"Free Basics" - Myths and Facts” · view on HN
RecommendssamstaveJan 2016

“Check out this nightmare of a system China is implementing to use gamification to control populations”

Shows China using gamification to control populations.

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Check out this nightmare of a system China is implementing to use gamification to control populations: this video

in “China Shows How Surveillance Leads to Intimidation and Software Censorship” · view on HN
RecommendsjoeyespoJan 2016

“it paints a rather dystopian picture of what's possible when you mix surveillance and gamification.”

Dystopian picture of surveillance mixed with gamification.

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I'm sure there are more direct examples, but I watched a video about Sesame Credit recently and it paints a rather dystopian picture of what's possible when you mix surveillance and gamification. this video

in “Why privacy is important, and having “nothing to hide” is irrelevant” · view on HN
RecommendsheroprotagonistNov 2017

“most easily-engaged piece I've seen on implications of social credit”

Most easily-engaged piece on implications of social credit.

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Beyond that, consider what Tencent are doing with a "social credit score" to compete with Alibaba's Sesame Credit. It will be scary when these systems eventually migrate to or evolve in the US. Tencent social credit: * link Sesame Credit video from Extra Credits (almost a couple years old now, but most easily-engaged piece I've seen on implications of social credit): * this video

in “Tencent’s Just Getting Started on Online Advertising” · view on HN
RecommendsmaltalexDec 2017

“It's 7.5 minutes long, and well worth the watch”

Short game-design take on Sesame Credit as gamified obedience.

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Extra Credits made a video about Sesame Credit a couple of years ago. It's 7.5 minutes long, and well worth the watch: this video Being a game design channel, they discuss Sesame Credit as obedience to the party, gamified.

in “Inside China's Vast New Experiment in Social Ranking” · view on HN
RecommendshagbardcelineFeb 2018

“a great primer, and even if you know all about it, it is still great to watch”

A great primer on Sesame Credit, worth watching even if familiar.

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I believe much of this can be dealt with, if we start RIGHT NOW to address a serious issue in our systems - the lack of a way to represent Morals and Ethics (the When and the Why) in the systems we are building. This needs to provide important input to, and thus shape the DIKW(D) pyramid. I've been doing some work with the IEEE on this - and I'm looking here on ycombinator to get some real-world feeedback on what people are thinking and concerned about. I have some (personal) ideas that might work to address the concerns I'm seeing. { NOTE Some of this is taken from a previous post I wrote (but kinda missed the thread developing, I was late I don't think anyone read it). It is useful for this thread, so a modification of that post follows.} First, I think you need a way to define 'ethics' and 'morals', with a 'ontology' and a 'epistemology' to derive a metaphysic for the system (and for my $.02, aesthetics arises from here). Until we can have a bit of rigor surrounding this, it's a challenge to discuss ethics in the context of an AI, and AI in the context of the metaphysical stance it takes towards the world. This is vital, as we need to define what 'malicious use' IS . This is still an area (as the thread demonstrates) of serious contention. Take sesame credit (a great primer, and even if you know all about it, it is still great to watch: this video ). Now here is a question for you: Is it wrong for the government to create a system that uses social pressure, rather than retrib

in “Preparing for Malicious Uses of AI” · view on HN
RecommendsviraptorApr 2018

“I recommend watching”

Covers gamification and social pressure side rarely discussed elsewhere.

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There's an interesting video from Extra Credits about this. It's based on early announcements and repeats some of the popular points, but it addresses the gamification and social pressure side of the issue which I haven't seen discussed that much elsewhere. I recommend watching: this video

in “China’s experiment in ranking and monitoring citizens has started” · view on HN
Cites itpdkl95Dec 2015

“China already showed us the end game of this tactic with Sesame Credit.”

Shows the end game of using friends' support as manipulation.

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> convince you that all your friends are supporting their proposals This is a serious problem, because China already showed us the end game of this tactic with Sesame Credit. this video

in “Facebook is misleading Indians with its full-page ads about Free Basics” · view on HN
Cites itpdkl95Jan 2016

Illustrates a nasty end-game of surveillance-driven business models.

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> It smacks of a solution in desperate need of a problem That's because you're looking at it from the wrong perspective. This kind of junk makes sense when the problem is "how can we trick people into giving over their personal data". It doesn't have to actually work (that is, save energy or offer some significant convenience) as long as it lets you generate a database of when people spend time in their home. It's telling that insurance companies are already mentioned - as if that was a good thing. Aral Balkan's observation[1] that a lot of modern business plans are based on surveillance ("it's about the data"), Al Jazeera recent investigation[2] of this power grab is surprisingly detailed. > that cannot be allowed to be a thing I completely agree. I only hope this can be fought before we end up with one of the nastier end-games[3]. [1] link [2] link [3] this video

in “Looking Beyond the Internet of Things” · view on HN
Cites itpdkl95Jan 2016

“See Extra Credit's description[1] of how this works.”

Describes how public ratings use your friends against you.

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There is a huge difference between a "private" rating system and a public rating that uses your friends against you as manipulation. See Extra Credit's description[1] of how this works. We aren't there yet , but consider that Facebook wants to use your social network associations in your credit score[2]. [1] this video [2] link

in “Dell Computers Has Been Hacked” · view on HN
Cites itAnimatsMar 2016

Cited as a source on how Sesame Credit works.

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No, that's not quite how Sesame Credits work in China.[1][2] The system computes a social score for each citizen. But it's not run by the Government or a bank. It's run by Tencent and Alibaba. It tracks what you say online, what you buy, and who your friends are. Having a low-scoring friend brings your score down. New feature: Baihe, China's largest dating service, now uses Sesame Credit scores in matching. It's voluntary now, but will become mandatory in 2020. This is the successor to the Dang'an, a permanent record kept for each citizen of China since it went Communist. The record was typically maintained in a book by the employer, in conjunction with the Public Security Organization. The Dang'an system became less relevant as more non-state employers appeared. Now it's getting an upgrade. [1] this video [2] link

in “Wealth Inequality Is Even Worse in Reputation Economies” · view on HN
Cites itpdkl95Mar 2016

Source for positive reinforcement systems based on friends' behavior.

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All it will take to "imprison the mind" is convincing enough people to use a system that gives positive reinforcement when your friends act "correctly". Normal social behavior will do the rest. China (with Tencent) is already trying this, and Facebook has at least explored this area[2]. [1] this video [2] link

in “Apple Encryption Engineers, If Ordered to Unlock iPhone, Might Resist” · view on HN
Cites itpdkl95Apr 2016

Warns of credit scores tied to friends' products.

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Ads as content isn't that bad of a problem. Consider a review or a show that uses a product for legitimate reasons . The (far) bigger problem will be using your friends against you[1]. Advertising by making various "credit scores" dependent on your friends using the "right" products will be very hard to counter. I suggest fighting it now. [1] this video

in “Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner” · view on HN
Cites itkrickSep 2016

Cited as example of loyalty-point programs in China.

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I'd imagine all these pro-privacy guys cheering right now, shouting "we told you where this is going!" if only it wouldn't be so terrifying and not funny at all. First they collect your personal data to show you ads, and people don't mind, because why not? Then they monopolize the market more and more, and basically all your data ends up in their hands, making them know you literally better than yourself do (as you don't normally quantify your life and are not watching over yourself really well). And people don't mind again, because "I have nothing to hide". Then they are officially profiling their clients to use the data for political purposes. First this might be ads, then some more. And people won't mind again, because it's unacceptable for USA citizen not to hate ISIS (but it doesn't really matter what is the most iconic black sheep at the moment). Then (at the moment, actually, but just in China[1] for now) the most used social network is running "citizen loyalty bonus-points" program. And people are accepting still, because it's all so cool and nice and what not. And even though it might seem terrifying to some, I don't think "the people" will ever actually regret this: the "acceptable norm" will just become narrower and narrower, and everything else will be treated as a criminal offense, a sickness that must be cured. It makes me think that this is just how life goes, the natural way an organism evolves. But the thought of it makes me feel sick anyway. [1] - this video

in “Google's plan to deter aspiring ISIS recruits” · view on HN
Cites ithtaunayNov 2016

Cited as the earlier video about Sesame Credit.

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When Extra Credits "Propaganda Games" video came out about a year ago[1], I was relived when I read that "Sesame Credit" was a complete fabrication, and even questioned EC for posting such a video without source checking. Apparently is wasn't completely fabricated after all. [1] this video

in “China’s New Tool for Social Control: A Credit Rating for Everything” · view on HN
Cites itstcredzeroApr 2017

“This Extra Credits video is about an attempt by the Chinese government to implement this”

Video about Chinese government attempt to rate citizens.

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What if we begin to rate citizens as Apps rate users: will someone get blacklisted because he got a bad rating? This Extra Credits video is about an attempt by the Chinese government to implement this: this video

in “The Town of Innisfil partners with Uber for transit instead of buses” · view on HN
Cites itstcredzeroJul 2017

“Extra Credit's episode about Sesame Credit”

Cited for social scoring used to enforce conformity.

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Extra Credit's episode about Sesame Credit: this video So, where else is there a widespread system of social media scores used to enforce conformity? Right here! The only difference is that there is a greater diversity factions influencing this in the west. From what I've seen, we are all being very effectively conditioned to hate "the other." link

Cites itarethuzaAug 2017

“Video describing a similar system (linked to from the wiki page)”

Video describing a similar social credit system.

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I've seen the "Social Credit System" discussed: link Video describing a similar system (linked to from the wiki page): this video Possibly one of the scariest concepts I've seen in a while.

in “China's Plan for World Domination in AI Isn't So Crazy” · view on HN
Cites itPica_soODec 2017

“There was a extra credit episode on that.”

Cited as an episode on Sesame Credit.

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There was a extra credit episode on that. Yes, that is purest evil. The sort that laughs alone, at night in front of a mirror, because even other evil shuns such company. this video

in “34th Chaos Communication Congress Live Streams” · view on HN
Cites itDoveMar 2018

“Here's some analysis from a game designer from 2015”

Game designer analysis of ideological warfare via gaming techniques.

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China has been working on this for a while, and barring people from transportation is not the scary bit. That's last-century scary. No, it's the emergence of a new sort of ideological warfare making use of the recent knowledge developed in gaming industry that is the scary bit. This is a new kind of threat, something we as humans haven't learned how to deal with. Here's some analysis from a game designer from 2015: this video

in “China to bar people with bad 'social credit' from planes, trains” · view on HN