Talks to Watch

Microsoft Songsmith Commercial

2M views · Jan 8, 2009 · 4:17 · 0 HN recommenders · 5 mentions · discussed 2009–2020

A promotional commercial for Microsoft Songsmith, software that generates backing music from a vocal recording. The ad became widely known for its awkwardness.

Why Hacker News points people here: HN cites it as an infamous example of terrible advertising, though a few mention how big a splash it made in 2009.

What Hacker News said 5

Cites itpedalpeteFeb 2009

“This is a much better promotional tool for songsmith”

Songsmith promo compared favorably to Microsoft's internal video.

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This is a much better promotional tool for songsmith than that 'internal' video microsoft put out a few weeks ago. this video this is actually appearing to be a pretty amazing product.

in “Microsoft Songsmith creates an interesting song from just a voice recording” · view on HN
Cites itspoppyNov 2019

“made quite a splash at the time with their famous video commercial”

Songsmith commercial made a splash in 2009.

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Do you mean SongSmith? That wasn't 1990s, more like 2009, but made quite a splash at the time with their famous video commercial. link this video

CriticalscrameSep 2010

“Microsoft has a long history of terrible advertising.”

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Microsoft has a long history of terrible advertising. Here's ballmer in a tacky suit selling windows 1.0: link Windows 386 (second half, bear with it): link Songsmith: this video And of course, the absolute worst: link

in “New Google ad strategy: 10 minutes of a guy saying "pizza"” · view on HN
Criticalk-mcgradyMay 2013

“The commercial for Songsmith was one of the worst things I'd ever seen”

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The commercial for Songsmith was one of the worst things I'd ever seen: this video I really wish your comment hadn't reminded me of it :)

CriticalskuthusJun 2020

“the introduction campaign for Songsmith is one of the worst things I've ever seen”

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Also, to follow up, the introduction campaign for Songsmith is one of the worst things I've ever seen this video

in “YouTuber creates fake Nirvana song using artificial intelligence” · view on HN