A promotional commercial for Microsoft Songsmith, software that generates backing music from a vocal recording. The ad became widely known for its awkwardness.
Why Hacker News points people here: HN cites it as an infamous example of terrible advertising, though a few mention how big a splash it made in 2009.
“This is a much better promotional tool for songsmith”
Songsmith promo compared favorably to Microsoft's internal video.
Full comment
This is a much better promotional tool for songsmith than that 'internal' video microsoft put out a few weeks ago. this video this is actually appearing to be a pretty amazing product.
Cites itspoppyNov 2019
“made quite a splash at the time with their famous video commercial”
Songsmith commercial made a splash in 2009.
Full comment
Do you mean SongSmith? That wasn't 1990s, more like 2009, but made quite a splash at the time with their famous video commercial. linkthis video
CriticalscrameSep 2010
“Microsoft has a long history of terrible advertising.”
Full comment
Microsoft has a long history of terrible advertising. Here's ballmer in a tacky suit selling windows 1.0: link Windows 386 (second half, bear with it): link Songsmith: this video And of course, the absolute worst: link
Criticalk-mcgradyMay 2013
“The commercial for Songsmith was one of the worst things I'd ever seen”
Full comment
The commercial for Songsmith was one of the worst things I'd ever seen: this video I really wish your comment hadn't reminded me of it :)
CriticalskuthusJun 2020
“the introduction campaign for Songsmith is one of the worst things I've ever seen”
Full comment
Also, to follow up, the introduction campaign for Songsmith is one of the worst things I've ever seen this video