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Ordinary differential equations? Okay: Just freshman calculus actually is a good start. E.g., for viral growth consider y'(t) = k y(t) ( b - y(t) ) where t is time, y(t) the size at time t, and the rate of growth y'(t) = d/dt y(t) is proportional to both the current size y(t) and the size ( b - y(t) ) yet to be achieved. So, e.g., the growth rate is proportional to the number of present customers talking y(t) and the number of potential customers listening ( b - y(t) ). We assume that the present is time t = 0 and we have the eventual size b and the current size y(0). Then, sure, we have an initial value problem (that is, we know y(0)) for a first order, linear ordinary differential equation. But all that is needed for a solution is just freshman calculus. It's just a routine exercise. Trivial? Once that equation kept FedEx from going out of business. Polished, elegant, insightful, balanced, expert, great first text: Earl A. Coddington, 'An Introduction to Ordinary Differential Equations', Prentice-Hall, Englewood Cliffs, NJ, 1961. For when you want to take some really big next steps up past nearly everyone else in mathematics: Earl A. Coddington and Norman Levinson, 'Theory of Ordinary Differential Equations', McGraw-Hill, New York, 1955. For one of the larger reasons to be interested in ordinary differential equations: Michael Athans and Peter L. Falb, 'Optimal Control: An Introduction to the Theory and Its Applications', McGraw-Hill Book Company, New York, 1966. Also E. B.
