The 2010 Old Spice commercial featuring Isaiah Mustafa, shot as a continuous sequence with scene changes and practical effects. It became a famous viral ad.
Why Hacker News points people here: Used as an example of a viral ad that worked through humor and clever in-camera production.
“a commercial that was particularly well done, especially in scene changes without jump cuts”HN comment, 2010
“Honorable mention goes to the Old Spice 2010 ad, where a lot was done in camera too, including the horse.”
2010 Old Spice ad done largely in camera, with behind-the-scenes material.
Full comment
Honorable mention goes to the Old Spice 2010 ad, where a lot was done in camera too, including the horse. The Man Your Man Could Smell Like: this video Pitch presentation: link Behind the scenes interview: link It was a big success and a series of similar clips followed; this one has an actual “behind the scenes” video: Scent vacation: link Behind the scenes: link
Cites itmadssjMar 2010
“Make it funny/stupid/sexy enough, and people will watch it.”
Example of a memorable viral ad campaign.
Full comment
They do know, I have a friend who works at a seeding agency, and they know very, very well how it works. Make it funny/stupid/sexy enough, and people will watch it. A couple of good examples of this: linkthis videolinklink Don't know if the latter was launched as a viral campaign, but my point is that you know it and the brand it was from if I'd phone you up and shout "WASSUP". Marketing is a lot scarier that you think.
Cites itsudontDec 2010
“a commercial that was particularly well done, especially in scene changes without jump cuts”
Commercial notable for scene changes without jump cuts.
Full comment
It's in reference to a commercial that was particularly well done, especially in scene changes without jump cuts: this video What's really amazing is the once-in-a-blue moon of (admittedly, excellent) satire reaching the top of the post rankings.
Joke1p1e1Dec 2011
“The first part of the article was meant as a joke”
Full comment
Ah, apologies if you find the title sexism. It's just a reference to OldSpice's commercial: this video The first part of the article was meant as a joke if that's not clear.
