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I'm thinking aloud and obviously taking a negative purist view here, but does anyone else wonder, if in 20-30 years, if civilisation has actually advanced any, if we'll look back at ads in the same way we now seem to be treating tobacco, sugar, alchol etc. etc. ie a poison, but in this case of the mind rather than the body [1] [2]? I mean all that mind bogglingly dark patterny/cynical gameplay we engage in everytime we watch one. And there's also all the negative, misery inducing, pressure when you realise, even if you sold the house and spent it all on plastic surgery you wouldn't be anywhere near as attractive or thin as the size zero model they've just tried to use to sell you the gadget you probably don't need, that you probably can't afford that was likely made by some "exploited" person from resources that probably aren't sustainable and then shipped halfway round the world. And then you go and buy it anyway and hate yourself for being gullible and buying something you probably can't afford... just so you can support some guy who's just doing his job but secretly hates himself for engaging in a zero-sum game with the rest of mankind and persuading you to buy something you... every time he sits down at his desk so he can buy his kids new ipads for christmas when they'd arguably be better off without anyway [3]. Another nash equilibrium in a world crying out for socially optimal solutions [4] or just an another inevitable inefficiency of capitalism [5]. I mean what ever h