Mike Arrington of TechCrunch speaks at Startup School 2008 about how to get press coverage for a startup and how to respond to it.
Why Hacker News points people here: HN recommends it as practical advice on dealing with tech press, whenever someone asks how to pitch TechCrunch and similar outlets.
“Mike Arrington's talk from startup school on dealing with press is quite good”HN comment, 2009
“Mike Arrington's talk from startup school on dealing with press is quite good”
Arrington on dealing with press at Startup School
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Mike Arrington's talk from startup school on dealing with press is quite good: this video It's not really geared towards the mainstream press, but a good watch nonetheless.
RecommendspbhSep 2011
“I found Arrington's talk at Startup School '08 to be pretty good”
Insight into how Arrington views the startup press
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Somewhat related, I found Arrington's talk at Startup School '08 to be pretty good for getting an idea of how he views the startup tech press. this video
RecommendsSuperChihuahuaMay 2012
“Watch this video”
How to get and respond to press for your startup
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Watch this video: Mike Arrington speaks at Startup School 2008 about how to get, and how to respond to press for your startup. this video
Cites itpetercooperMar 2011
“And Michael Arrington spent some time on the topic in this video”
Arrington on getting tech press coverage
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Along similar lines, here are some links relating to actually getting coverage in the tech press (rather than sending nasty e-mails as mentioned in this post): linklinklink And Michael Arrington spent some time on the topic in this video: this video
CriticalsgroveMar 2020
“I believe their entire credibility model is largely based on this”
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I believe their entire credibility model is largely based on this, as per the TechCrunch founder himself at Startup School back in 2008 this video (the whole talk is certainly a trip back in time!) I remember listening to that and thinking, "So.... the info I have on close friends and business is valuable, and I should potentially sell it out to TC in order to curry favor." I wasn't in SVBA at the time, and even then I felt that it didn't quite match the spirit of the valley (I still believe that to be the case, having been here for 10+ years now).