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That's correct, it seems the op was making at least an adjacent argument of critique of capitalism and how it affects people's access to information (or technology-as-information, such as "guide on how to get a filmic look when editing video"). I support people undercutting businesses in their marketing post comment sections with Free as in beer or freedom solutions to achieve whatever's being sold. I believe in the ethicality of Free as in Freedom software, for one thing, but also in general information freedom. I feel gross about knowledge hoarding. If you're a fan of capitalism, I think you should agree with me. Capitalist minded people can try to use Free software to extract labor for no cost (jokes on you, we extract your engineer's labor at cost to you when they get frustrated and start making commits at work), and Free software comes with other advantages. Furthermore, if you're investigating solutions to your business need to do filmic solutions, isn't it nice that there are hordes of us weirdos ready to help prevent you from spending money unnecessarily? If you're trying to sell filmic solutions, isn't it nice to be challenged on your business model publicly and specifically rather than scratch your head at poor sales with no idea how to add value? Sidenote I was reminded of this comedy video: this video "Interview with an FFMPEG Enthusiast"