Talks to Watch

Jim Goetz and Jan Koum at Startup School SV 2014

38K views · Oct 14, 2014 · 29:13 · 0 HN recommenders · 8 mentions · discussed 2014–2025

A Startup School SV 2014 conversation between Sequoia's Jim Goetz and WhatsApp founder Jan Koum. They discuss how Sequoia pursued WhatsApp, its tiny engineering team, and how it handled growth and support.

Why Hacker News points people here: HN mines it for WhatsApp facts, such as pricing used to slow growth, a 7-8 person backend team and late hiring of customer service.

“WhatsApp actually used pricing as a way to slow their growth and give Jan Koum's team time to scale their infrastructure.”HN comment, 2016

What Hacker News said 8

Cites ittim333Oct 2014

“They talk about that in the Startup School SV 2014 talk”

Sequoia pursuing WhatsApp after its success.

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>For what I know, it was Sequoia that went to them, not the other way around. They talk about that in the Startup School SV 2014 talk this video having realised WhatsApp was a success they resorted to walking the streets of Mountain View to try to bump in to them (13m15s)

in “Lecture 9: How to Raise Money” · view on HN
Cites itdownandoutOct 2014

“You can have VC partners worth hundreds of millions of dollars literally walking the streets [1] to find you, too.”

VCs walking the streets to find WhatsApp.

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>I never got into Y Combinator but I'm now the CEO of a rapidly growing, well funded startup that actually SERVES an increasing number of YC companies This this kind of thing always feels like a bit of a victory. I never came close to being admitted to Stanford, but years ago found myself on the campus, hiring a professor as a consultant to a startup I co-founded. As we walked around the campus and then sat in his office, this far-off universe of people that the Stanford admissions committee had long-ago decided were smarter and more capable than I was suddenly seemed far less so. I was already doing what many of the students, and even many professors, aspired to do. A rejection from YC, Stanford, or any other exclusive club with limited space isn't necessarily an indictment of your abilities. In the case of a startup, launch your product and let the market tell you how valuable you are. Remarkable products will quickly spread, and investors will line up to write you checks. You can have VC partners worth hundreds of millions of dollars literally walking the streets [1] to find you, too. [1] this video

Cites itjoeblauSep 2015

“Last year at Startup School, Jan said the backend team 7-8 people on the backend[1].”

WhatsApp ran with a tiny backend team.

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Jan Koum on Twitter when their app crossed 1 billion users on the Google Play Store[0]. Not sure what their current team size is, but it seems like it's around 40-50. Last year at Startup School, Jan said the backend team 7-8 people on the backend[1]. [0] - link [1] - this video

Cites ittlbSep 2016

“TL;DR: Sequoia didn't get that deal just by random chance.”

How Sequoia landed the WhatsApp deal.

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Jim Goetz and Jan Koum talked about this at Startup School 2014: this video starting around 8:10. TL;DR: Sequoia didn't get that deal just by random chance.

in “When Is a “Mark” Not a Mark? When It’s a Venture Capital Mark” · view on HN
Cites itxiaomaOct 2016

“WhatsApp actually used pricing as a way to slow their growth and give Jan Koum's team time to scale their infrastructure.”

WhatsApp used pricing to slow growth while scaling infrastructure.

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WhatsApp actually used pricing as a way to slow their growth and give Jan Koum's team time to scale their infrastructure. He talked about it in startup school a couple of years ago: this video

in “MailChimp’s founders built the company slowly by anticipating customers’ needs” · view on HN
Cites itboto3Sep 2017

“Jan Koum, Whatsapp founder said that they only started hiring dedicated customer service staff when they reach 150M users [0].”

WhatsApp hired dedicated customer service only at 150M users.

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Sorry for the harsh words, but this looks like a solution looking for a problem. Any CEO of a company that's lucky enough to have customers contacting them would spend a not trivial amount of their time reading and replying to the contacts. For example, Jan Koum, Whatsapp founder said that they only started hiring dedicated customer service staff when they reach 150M users [0]. [0] this video

in “Launch HN: ScopeAI (YC W17) – Extract insights from customer conversations” · view on HN
Cites itsah2edAug 2018

“the reason why they made the app paid for some users was to slow their growth”

Paid iPhone app slowed growth to build infrastructure.

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Here is Jan Koum, at Startup School SV 2014 [0]: "... our iPhone app was paid and our other platforms were free." Other platforms being Nokia and Blackberry. He further explained that it may sound somewhat counter-intuitive: the reason why they made the app paid for some users was to slow their growth (similar to Facebook's college-only focus) so they could properly build out infrastructure and improve on the user-experience [1]. [0] link [1] this video

in “Facebook’s New Message to WhatsApp: Make Money” · view on HN
Cites itignoramousJun 2025

“WhatsApp put up paid plans to slow down user acquisition [0].”

WhatsApp paid plans slowed user acquisition.

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> ... Whatsapp became a paid app ... it was either €0.79 or €0.99, I’m not sure if one off or yearly payment, but it doesn’t matter ... Interestingly, WhatsApp put up paid plans to slow down user acquisition [0]. On Androids, in some countries, WhatsApp continued to work even if you didn't pay the $1/year fee. [0] this video

in “WhatsApp introduces ads in its app” · view on HN