Talks to Watch

Minority Report - Personal Advertising in the Future

578K views · Dec 8, 2010 · 1:03 · 0 HN recommenders · 9 mentions · discussed 2016–2026

A one-minute clip from the film Minority Report showing digital signage that recognizes a passerby and personalizes ads to him by name. It depicts a vision of targeted advertising driven by biometric identification.

Why Hacker News points people here: HN uses it as the go-to reference whenever a story involves ad tracking, facial recognition or personalized billboards.

“here's the scene where all the digital signage knows who John Anderton is”HN comment, 2017

What Hacker News said 9

Cites itnewman314Feb 2016

“It's scary just how much Minority Report has predicted has come true.”

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So... something like this? this video It's scary just how much Minority Report has predicted has come true. It's almost like the movie gave advertisers a playbook.

Cites itflashmanApr 2016

“Minority Report's personal advertising is getting closer and closer”

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Minority Report's personal advertising is getting closer and closer: this video And they won't even need retinal scanners. Facial recognition will probably be good enough.

in “Russian photographer matches random people with social network photos” · view on HN
Cites ittyingqMay 2017

“here's the scene where all the digital signage knows who John Anderton is”

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For those that haven't seen it, here's the scene where all the digital signage knows who John Anderton is: this video The movie was released in 2002, so fairly prescient.

in “A crashed advertisement reveals logs of a facial recognition system” · view on HN
Cites ittyingqOct 2017

“Minority Report does a decent job depicting several of these topics.”

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Minority Report does a decent job depicting several of these topics. Self driving cars[1], intrusive ads[2], and "no crime". [1] link [2] this video Not bad for a 2002 film adaptation of a 1956 short story.

in “If all cars were autonomous” · view on HN
Cites itjalgos_eminatorFeb 2019

“Imagine if cameras could read your retinas and identify you like in Minority Report”

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Imagine if cameras could read your retinas and identify you like in Minority Report ( this video ). Though we're not there yet, facial recognition tech is almost ready for something similar.

in “American Airlines Has Cameras in Their Screens Too” · view on HN
Cites ittrescenziJan 2025

“The billboards scan you and then target you directly as you go by.”

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There’s a scene in Minority Report of a mall and it’s basically this. The billboards scan you and then target you directly as you go by. this video

in “Used Meta AI, now Instagram is using my face on ads targeted at me” · view on HN
Cites itsupertropeFeb 2026

“The Hollywood movie Minority Report has a scene where an advertising display personalizes the ad by your name.”

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The Hollywood movie Minority Report has a scene where an advertising display personalizes the ad by your name. this video

in “What Your Bluetooth Devices Reveal About You” · view on HN
Criticalthrowaway94856Jun 2019

“I recently saw the Minority Report targeted advertising scene[0] as an aspirational video in an internal document outlining business goals.”

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I also work for an ad tech supplier. And yes, there is lots of incompetence and inefficiencies going around. But they sure are trying anyway. I recently saw the Minority Report targeted advertising scene[0] as an aspirational video in an internal document outlining business goals. [0] this video

in “I left the ad industry because of data tracking” · view on HN
JokebaldfatMay 2017

“Minority Personalized Advertising”

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And then able to follow you and know your present location whenever you go by a camera. Minority Personalized Advertising this video

in “A crashed advertisement reveals logs of a facial recognition system” · view on HN